G5 Entertainment Group is a group of companies headquartered and publicly listed in Stockholm since 2006 and New York since 2019. The group develops and publishes high-quality free-to-play games for smartphones, tablets, and personal computers that are family-friendly, easy to learn, and targeted at the widest audience of both experienced and novice players. The company distributes its games through the G5 Store, Apple App Store, Google Play, Amazon Appstore, and Microsoft Store. The company’s portfolio includes popular games like Jewels of Rome®, Sherlock: Hidden Match-3 Cases, Jewels of the Wild West®, Hidden City®, Mahjong Journey®, The Secret Society®, and Wordplay: Search Word Puzzle™.

During 2001-2009, G5 was one of the world’s first and leading mobile game development studios, with a track record of working for the biggest game publishers and developing games based on the most popular brands from TV, movies, and video games. In 2009, following the launch of the iPhone, G5 successfully changed its business model to focus on developing and publishing premium unlockable games for the new wave of smartphones and tablets. The company also took advantage of the opportunities created by the industry shift to digital distribution and began distributing its games through the major application stores.

After many successful years working with premium unlockable games, G5 has successfully shifted to a free-to-play business model and focuses on producing wholly-owned free-to-play games in the puzzle and adventure game genres, such as Hidden Object, Match-3, and Mahjong Solitaire.

The company has offices in Russia, Ukraine, the USA, Sweden, and Malta. Recently they opened an office in Armenia as well. The IT sector in Armenia over the past 10 years has shown unprecedented growth, recording an average annual growth of 23%. Over the past 2 years, more than 20 start-up companies in Armenia have received a total of $700 million in investments. Armenian start-ups with less than 30 employees are exempt from income tax until the end of 2023, and the income tax for employees is 10%. As of 2021, the total turnover of IT companies operating in Armenia exceeded $1 billion. As of 2021, the industry employs 29,000 professionals.